Grocery delivery brand logo design & branding

Project description | Hudson Food

The logo and mascot for Hudson Food showcase a commitment to natural, sustainable agriculture and freshness. The logo, set against an aerial view of lush green fields, features bold, modern typography in a vibrant green hue, suggesting growth and vitality. It is both a visual and conceptual nod to the brand's focus on healthy, farm-to-table products. The mascot, represented by two simple yet eye-catching green dots, echoes this theme of freshness and natural simplicity. It reinforces the brand's dedication to purity and wholesomeness in their products. Both elements combine to create a cohesive visual identity that conveys the essence of the brand: clean, organic, and connected to the earth.

Geologica Roman was chosen for its elegant serifs and modern clarity, which align perfectly with ethos of combining tradition with innovation. This font supports a broad spectrum of applications, ensuring brand consistency across digital and print mediums. Its legibility and classic grace make it ideal for conveying a credible and trustworthy image, which is pivotal in establishing a strong connection with target audience. Geologica Roman, with its refined appearance, truly reflects the sophisticated but approachable identity that our clients cherish.

The design showcases the 'bento' style through its clean, compartmentalized presentation, mirroring the elegance and simplicity of a Japanese bento box. Each element, from the natural product photography to the crisp logo and app interface, is thoughtfully allocated its space, reflecting the brand's dedication to natural, wholesome products. The color palette is drawn from earthy tones, emphasizing the organic and fresh nature of Hudson Food's offerings. The overall layout is neat and orderly, inviting viewers to experience the purity and quality of the products without overwhelming them with excessive detail.