Crafting On-Brand AI Illustrations
At Greenlane, a startup operating with limited resources, I spearheaded the utilization of AI image generation to produce compelling content for our website and social media platforms.
Working with Midjourney during the summer of 2023, I faced the challenge of ensuring consistency in our visual outputs. Focussing on isometric design and a neon green palette, I aimed to establish a recognizable visual identity. While maintaining cohesion across illustrations like the diner and the truck posed some minor stylistic variations, the overall result closely aligned with our desired aesthetic.
ai
branding
design
diner
discounts
figma
fintech
illustration
isometric
midjourney
neon green
semitruck
trucking
user experience
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Posted on
Apr 16, 2024
More by Christoph Reichert View profile
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