EMBRACING THE DICHOTOMY OF FUN AND PROFESSIONALISM

Introducing Megan Winter, a visionary Holistic Marketing Strategist as well as the driving force behind Lume Marketing. In our collaborative journey, we delved into the essence of Megan's personal brand, Megan Winter, crafting a magnetic marketing approach that resonates beyond conventional niches, primarily attracting business owners, coaches, and consultants.

Deliverables

AHC provided Megan with a mini branding package, encompassing a responsive logo suite, versatile colour palette, and a set of fonts tailored to her vision. The flexibility of the brand allows it to grow seamlessly with Megan's evolving journey. The deliverables also include social media assets, ensuring a cohesive and impactful online presence. This bespoke brand strategy not only mirrors Megan's commitment to transformative growth but also positions her as a market leader in holistic marketing.

Design Choices

The colour palette evolution introduced a vibrant mix of cool pinks and blues, mixing in with vibrant tangerine and highlighter yellow, a call-back to sister-company, Lume Marketing. The colour and type choices reflect the dichotomy of corporate professionalism with a playful and bold twist. We included the addition of a handwritten font to infuse a personal touch, mirroring Megan's commitment to high-touch, holistic strategies and purpose-driven marketing.

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