It’s pretty typical of designers to never be happy with their personal branding but I thought I was different. I was in love with my old logo and identity…for about a year. Then I realized it was time for an upgrade and for it to be more in line with who I am and my sub-brand Cine Glow.

Now that the logomark was complete, I set my attention to creating a custom typeface. It needed to play on the shapes used in the logomark and fit together harmoniously. In order to do this, I followed through the counter from the C in the logomark into the C of the logotype. The rest of the letters are very simple in construction but to add some flare and uniqueness

Revamping our color palette was long overdue! 💜 After contemplating our previous hues, I decided it was time for a change. While the rich purple was a favorite, it needed a subtle adjustment to strike the perfect balance. By infusing a hint more blue into the primary shade and introducing a lively lemony yellow accent, our palette now exudes warmth and playfulness. These enhancements, complemented by a soft off-white, amplify the vibrancy of our original colors and provide a broader spectrum for creating branded collateral.

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www.cine-glow.com