Eid brunch post for British American Tobacco company

Project Brief: Eid Brunch Invitation – British American Tobacco (Dubai Office)

Client: British American Tobacco (Dubai, UAE Office)

Platform: Internal Corporate Design Request

Project Budget: $100 USD

Deliverable: Digital Invitation Graphic (Internal Use)

Client Overview

British American Tobacco (BAT) is a global leader in consumer goods, with offices spanning across continents. The Dubai branch requested a festive, on-brand Eid brunch invitation to be circulated internally among employees in celebration of Eid al-Fitr.

The graphic was intended to reflect cultural appreciation while maintaining the company’s polished and corporate tone.

Client Briefing

"We need a classy digital invite for our Eid Brunch—something warm and elegant that celebrates the occasion while staying aligned with BAT's brand. It should feel festive but also professional enough to share across departments." — Internal communications team, BAT Dubai

Project Goals

• Celebrate Eid al-Fitr with a visually appealing, respectful, and inclusive design.

• Encourage employee participation by delivering an attractive and informative invitation.

• Maintain corporate branding integrity while adding seasonal flair.

Design Direction & Branding Elements

• Color Palette: Combined BAT’s official blue with traditional Eid tones such as gold, beige, and soft white to blend brand consistency with cultural relevance.

• Typography: Elegant serif typefaces paired with clean sans-serifs for a balanced festive-corporate look.

• Visual Elements: Subtle Islamic motifs (e.g., crescent moon, lanterns, arabesque patterns) incorporated tastefully around the border.

• Layout: Center-aligned invitation text with event details clearly presented for easy readability on both desktop and mobile screens.

Challenges

• Cultural Sensitivity: Ensuring all design elements respectfully reflected the spirit of Eid without clichés or overuse of symbolism.

• Tone Management: Creating a warm, inclusive invitation while staying within BAT’s visual identity guidelines.

• Format Flexibility: The invitation needed to be optimized for email, internal display screens, and mobile sharing.

Outcome

The final digital invite was successfully shared across internal communication channels and screens at BAT’s Dubai office. It was praised for its elegance, clarity, and tasteful celebration of the Eid occasion. The internal comms team noted an increased RSVP response, attributing part of the engagement to the visual appeal of the design.