Shape and Color Exploration for Crypto Community
Although we have much fun at our studio while designing logos and identities, we approach it very seriously.
Creating logo options is just a part of the process. Making the right choice is very important and it requires as much context as possible. We test the options on light, dark and color backgrounds, in a large and smaller scale, clearly visible and blurred, as a symbol or as a background, full color and simplified.
This is how we make sure the logo is not only good looking but also usable.