Sacramento Kings Script

In 2021, I was able to help develop the updated Sacramento Kings script for their 2023/2024 Association & Icon jerseys. It is also being featured on their court throughout the season.

Myself along with the team at RARE Design went through extensive research to get this one right. Drawing inspiration from their storied past, we had the unique challenge of combining elements from their days as the Royals, their classic '85 script, and stylizations from the Kings rebrand RARE spearheaded in 2016 - all while following the NBA's strict guidelines on creating a script that was completely original.

Designers: Ethan Manning & Cody Bass

Client: Sacramento Kings