~ cosmetics self-care brand identity ~

~ cosmetics self-care brand identity ~

That was quite a challenging project because I wanted to portray a self-care brand in a new and unique way. I experimented with visuals, textures, shapes, and meaningful senses.

I also wanted this brand to have a natural look & feel, therefore I used water, sky, and a tree branch evoke a sense of nature.

And models add to the aesthetics as well.

Anyway, hope you like pure.joy 🩵

Collaboration → [email protected]

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