Global Entrepreneurship Congress 2017

Crafting the Narrative: 

Central to the success of the branding exercise was the meticulous crafting of a narrative that seamlessly integrated the vibrancy, diversity, and resilience inherent in South Africa's entrepreneurial ecosystem. By infusing elements of the country's rich cultural tapestry, innovative ethos, and forward-thinking mindset, the branding strategy captured the essence of South African entrepreneurship while aligning with the overarching global theme of the Congress.

Visual Identity and Design: The visual identity served as a visual testament to the fusion of global perspectives and local nuances. Drawing inspiration from the colors, textures, and symbolism synonymous with South Africa, the design elements evoked a sense of authenticity and belonging. From dynamic logos that encapsulated the spirit of innovation to captivating imagery that showcased the diverse landscapes and entrepreneurial endeavors, every aspect of the visual identity was thoughtfully curated to leave a lasting impression.