One of the first projects that Rebecca Noel Ati and I worked together on at Inkinetic Studios was to animate these icons for the sleep innovation brand - Purple.

Style Development

One of the first steps in the process was defining a clear direction on the style we would use: the level of playfulness, technicality, and minimalism.

Tweaks and Revisions

The next stage in the process was to finalize every small detail and variation to represent the narrative of each value in a communicative and friendly manner.

The final product was a simple looping gif that has been used on presentations, videos and more internally by the staff at Purple.