NASA | CRO

In honor of the solar eclipse today I isolated 5 quick wins that I feel NASA's website could test. See below for the breakdown!

1) Having an announcement bar for topically relevant things will increase engagement.

2) Make this header smaller to draw more focus to the content and add a LIVE call to action to promote real time content.

3) The images are a wow factor, showcase an engaging image from the featured article or topic.

4) Break out the text and shorten the length of copy to make it more scannable.

5) Move up the additional articles so they are seen above the fold for quick engagement.