Google Ads banners design

01. Introduction

Project description

Name: "Creation of Advertising Banners for JustMarkets"

Date of realization: March 2024

Role: Chief designer

Project goal: Development of attention-grabbing advertising banners for a brokerage company targeting the target audience in Vietnam, with adaptation to different sizes and formats.

Problematic area

An analysis of competitors' advertising campaigns in the brokerage industry revealed a high level of noise and conventional design, which made most banners invisible. The challenge was to create a design that would stand out from competitors' ads and attract potential customers in Vietnam.

02. Process

Research

The main research consisted of analyzing existing advertising banners from leading brokers, their visual appeal, use of colors, images, and slogans. Cultural peculiarities and visual perception preferences of the target audience in Vietnam were taken into account.

Strategy

The strategy was to create a premium and sophisticated image that would be associated with reliability and stability in the gold trade. It was decided to use dark tones to create contrast, golden color to attract attention, and large, clear font for easy reading.

03. The result

Design

The design of the banners includes a monochrome color palette with an emphasis on the gold color, symbolizing gold that is sold without additional commissions. Several banner variants with different compositions and sizes were developed to optimize for different advertising platforms.

Impact

The presented banners received positive feedback from both the client and users. The team expressed high satisfaction with the results of the assignment, noting that they exceeded expectations both in terms of design and in terms of meeting the needs of the target audience.