Minimalist Streetwear E-comm for Gen Z

Upon research, the younger generation, is typically adverse to heavy-handed selling or attention-grabbing. This was an experiment in ultra-minimalism and restraint. My goal here was to avoid anything unnecessary or vestigial, for example text is used in lieu of icons. The high-impact photography, with an emphasis on the fashion, are maintained, front and center.

Looking at the market eco system of streetwear brands, there are clear trends towards minimalism, limited use of color, and emphasis on the product.

According to a Streetwear impact report by Hypebeast, 74% of survey respondents in North America and Europe reported streetwear products are "always in style".