Authentic Ego - Branding & Packaging

Authentic Ego helps people stop fighting with their skin and reclaim their skin’s natural power to heal itself with fungal acne-safe skincare. AE's brand story is rooted in science, healing, and self-empowerment. 

We designed a minimal and sophisticated visual identity with a touch of fun. We chose neutral, tan, and skin tone colors mixed with clean, simple, yet modern typography. To elevate and enhance the overall identity we created a set of abstract, elegant, and dynamic lines inspired by geometry and science. The logotype design encompasses their 4-pronged approach to skincare for treating and preventing acne - the 4 dots gradually diminish, similar to how acne spots heal themselves and eventually disappear.

SERVICES

Branding

Packaging

Shopify Website

Newsletter Campaigns

Social Media Templates

TEAM

Brand Strategy & Messaging - Jill Wise

Visual Identity Design - Necula Creative

Product Photography - Weekend Creative