identity, brand identity, visual identity

DEVELOPMENT OF CORPORATE IDENTITY FOR A HOME DÉCOR BRAND

ABOUT THE PROJECT:

Ignite is in the business of manufacturing and selling quality candles. They offer a wide range of candles in different types, shapes, scents and designs. The company aims to create candles that inspire, create a cosy atmosphere and add warmth and brightness to customers' lives.

TASK

-Create a logo that reflects Ignite's values and uniqueness associated with candle making. -The logo should be appealing and memorable to the target audience, including candle lovers, interior designers and the gift segment of the market. -The logo should convey emotional aspects such as warmth, sparkle, energy and inspiration. -The logo should be versatile and recognisable to be used on a variety of materials and scales

Logo Requirements:

-The logo should include a graphic element and a text part (company name "Ignite"). -Graphic element should create an association with fire, flames or sparks to convey the idea and inspiration. -The colour palette of the logo should be harmonious and match the overall mood of the company. Warm and bright colours are recommended -The logo should be readable and distinguishable in both large and small sizes. -The logo should be in vector format to ensure scalability and the ability to be applied to various materials and surfaces.

Colours used:

Beige: Beige is a neutral and soft shade that is associated with warmth and tranquility. It can create a gentle and cosy look, which is perfect for candles.

Burgundy: Burgundy symbolises luxury, elegance and depth. It will add sophistication and style to a company's image, creating contrast and appeal.

Mint: Mint colour brings freshness and calmness. It can be associated with fragrances and will add a light and refreshing element to a colour palette. Mint will also harmonise with beige and burgundy, creating a pleasing combination