Room8™ — Logo & Visual Identity

Room8 offers pre-built digital solutions that allow companies to be competitive in a fast-moving market with a team that has more than 25 years of experience, they can help eliminate business obstacles from reservations and customer service to operations and commerce.

They have different basic components that they combine to create digital solutions that allow companies to be competitive in a market where investments are costly. Room8 is deliberately focused on being a small agency and working with clients they believe in and enjoy working with.

Clean, sharp and minimalist. Accompanied by a simple but aesthetic typography that does not take away conceptual weight and at the same time accompanies it very well, both elements being able to function independently. The accents in black and magma, along with the symbol, create a robust and functional identity that represents the concept of technology and fluidity.

In the logo we can get the main element composed of simple geometric shapes that bring the concept of technology closer but attached to fluidity. In this concept we have used the ambigram technique, allowing it to rotate and be perfectly legible. We wanted to add a door/entrance in the center to represent the word Room.

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