Logo Redesign Phoenix Haga

The folks at Phoenix Haga contacted me to work on a redesign of their logo.

Even though they loved the history of their logo, they felt it was feeling a bit outdated.

They wanted me to create a logo that felt modern, sleek, minimal, and powerful.

Plus, they wanted the new logo to remind them of the old one in some way.

After a round of sketching some proposals, they chose one and I moved forward to create their new logo.

This is the redesign of the logo. It's modern, sleek and minimal.

After the logo was chosen, we worked on developing a stationery.

We developed the brand's guidelines and correct uses of the new logo.

We also developed the structure of a brochure they wanted to print.