NONU
National Design Award:
Diseña México 2022 | Product design
Nonu is a Mexican brand that specializes in designing products that restore the functional and aesthetic life of wood waste.The processes are focused on circular economy principles, making sure each object created has the least environmental impact possible.
Nonu was born out of the need to reevaluate waste, moving away from the idea of considering it as a residue, and instead, viewing it as a new opportunity to create something useful and beautiful.
VISION. Return functional and aesthetic life to wood waste, closing the waste cycle and thus, promoting the circular economy with Mexican design products.
MISSION. Design objects from waste material: aimed for a young market, complying with standards of adaptability, transparency, and traceability.
The branding goal was to create a playful, youthful, yet simple identity, communicating the brand's focus on modular pieces and creativity in spaces.
To showcase the brand's creativity through social media and printed advertising, vector-based designs were used for the products. This approach allows each piece's unique shape to be fully appreciated.