The challenges

• iOS & Android App (for the end user)

• iOS & Android App (for gym personal trainers)

• Web Platform (for gym management )

• Branding

• Brand applications

The company

MagneticWill Inc. developed software tools for companies in the fitness industry.The goal of these tools is to increase member retention and extend their loyalty. MagneticWill Inc. is located in Silicon Valley, whereas, the team is in both, USA and Spain. MagneticWill Inc. released after three months of work a MVP in iOS, Android version and a web platform came soon after.

The company uses the principles of Lean Startup and agile development methodologies, always analyzing the end user by test pilots in several American businesses and interviews in different parts of the project, which I was able to analyze and design the product for the target client during my stay in the USA, mastering there the art of Lean UX.

We released after three months of work a MVP in iOS, Android version and a web platform came soon after.