Sound Incorporated - Logo Refresh Concept

When we began this logo refresh project, we were given a couple of parameters: we needed to retain the color palette, and we needed to retain the bars/waves.

For this particular concept, I wanted to combine a bold clean sans serif font for the word "SOUND" with a more refined serif font for "inc.". I also took some liberties with the waves/bars.

Below, is the original logo for comparison purposes.