The Brief

Forera is a collective of matchmakers, love life coaches, and dating strategists uniting to support individuals exhausted by the digital dating scene. Their services debuted in New York, catering to a demographic of time-poor, but love-ready professionals needing assistance in their search for meaningful connections. Embracing the opulence of Manhattan at its best, the brand palette is infused with luxurious golds, coppers, and dark tones reflective of the city's nightlife. The sophisticated typography draws inspiration from the timeless elegance of gold foil seen throughout New York's signage. Central to the brand's messaging is acknowledging the weariness many feel towards online dating while presenting a compelling alternative. With the trust of the client, I spearheaded this launch in 2018, crafting the branding, sales page, copywriting, and promotional graphics.

The Solution