Clickl - Collaterals

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Turning briefs into cool brands: our business-centric approach

Creating a brand that stands out isn’t just about good looks, it’s about meeting real business needs. Here’s how we dive deep to understand and transform client briefs into brands that resonate.

Looking from different angles

What you don’t see behind brand identities in case studies is how compliment they are with real business needs.

We can look at business needs from a few angles:

Company angle: mission, vision, and strategic goals.
Product or service angle: roadmap, weaknesses relative to competitors, and segmentation.
Customer angle: target audience and their categories (if exist).
Design angle: impact on perception, industry best practices, and area specificities.
Marketing and communication angle: communication channels and use cases, brand identity incorporation plans.

We’re not just asking questions, we’re seeking to understand every facet of the business.

Crafting a comprehensive brief

Think of crafting a brief like playing chess. Instead of moving like a King, limited to one square, we aim to have the reach and flexibility of the Queen, covering the board with informed moves. Our custom briefs, filled with insights from our clients, provide a rich foundation for the brand's identity, often running 2000 to 3000 words.

Digging deeper

We are passionate about our work. It takes natural curiosity and will to dig deeper, learn more, explore, and be inspired by clients' business contexts. Don’t be afraid to be annoying when it comes to questioning and briefing.

Our client stated in one of the questions: “Clickl humanises home buying/renting by deep personalisation to enable meaningful outcomes.”

So here we go:

What meaning do you put in “humanises” word?
How do you plan to personalize customers buying and renting experience? What would help you in achieving this?
What do meaningful outcomes mean for your customers? When you know they achieved this outcome?
How do you avoid frustration with classical real estate buying/renting experience?

One small sentence becomes a whole new journey to dig deeper with a business-centric approach in mind.

The most important is that we remember answers to these questions until the end of the project. Good memory and attention are a game changer here.

The outcome

A well-rounded brief gives us a solid foundation to approach any branding challenge. The real task then becomes explaining our design choices to clients, ensuring our concepts align with their vision and the comprehensive brief.

Stay tuned as we explore how to navigate these challenges in future posts.