Deepcoin. AI startup branding
Deepcoin is a decentralized network of personal computers, supercomputers, and cloud providers joined together to reduce the cost of AI training and inference. This empowers the open-source community to create the next generation of AI systems. At TheRoom, we assisted the Deepcoin team with design deliverables for their initial launch.
We began by designing a company logo, looking at different ideas that represent company's ideology. The final logo concept has multiple meanings. The globe on the right represents a computer network and also forms the shape of the letter "D". The asterisk on the left is a mirrored "C" and symbolizes decentralization. The circular design of the logo is a nod to the idea of a coin.
After designing the logo, we put together a brand guideline that includes essential elements like logo usage rules, color choices, typography, and a visual moodboard for the website design, all aligned with our branding.
After finalizing the branding, we assisted the Deepcoin team in creating a detailed pitch deck for investors. This deck outlined the company's vision, market potential, financial projections, and growth strategies in a clear and compelling manner.
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