Little Duck Pediatric Dentistry

Little Duck is a pediatric dentistry practice in Arizona. My client wanted to create a brand that felt fresh and modern and that would appeal to a large range of children from little ones to teens. The brandmark is fresh, clean, and cheeky with small details like the duck silhouette in the tooth icon and the toothpaste-like swoosh of the L that make the mark feel ownable. The Little Duck team wanted collateral that had custom illustrations of ducks that showed kids how to maintain proper dental health and that could also be used on merch and in other scenarios. This is concept work for that project.