Taco Bell Spot Illustrations - Restaurant Designs / New Clothing

Illustrations

Here’s another batch of spots, from a recent editorial gig with Fast Company magazine, for a story on Taco Bell.



The article is featured in the latest (March/April 2024) issue, and discusses Taco Bell’s strategy for global cultural domination, under the leadership of new CEO, Sean Tresvant.

These were designed to represent experimental restaurant designs and new clothing collabs. Clockwise, from top left: Taco Bell Deffy concept drive-through, Go Mobile concept, uniform refresh with the incredible Ricardo Gonzalez, and limited edition crocs.

Big thanks to Alice Alves at Fast Company for bringing me on board, and for the great art direction.

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Credits:

Client - Fast Company Magazine

Art Direction - Alice Alves

Sketches

Mockup

Rick Hyde
Illustrator • Animator • Designer • MCR UK
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