Taco Bell Spot Illustrations - Restaurant Designs / New Clothing
Illustrations
Here’s another batch of spots, from a recent editorial gig with Fast Company magazine, for a story on Taco Bell.
The article is featured in the latest (March/April 2024) issue, and discusses Taco Bell’s strategy for global cultural domination, under the leadership of new CEO, Sean Tresvant.
These were designed to represent experimental restaurant designs and new clothing collabs. Clockwise, from top left: Taco Bell Deffy concept drive-through, Go Mobile concept, uniform refresh with the incredible Ricardo Gonzalez, and limited edition crocs.
Big thanks to Alice Alves at Fast Company for bringing me on board, and for the great art direction.
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Credits:
Client - Fast Company Magazine
Art Direction - Alice Alves
Sketches
Mockup
cap
character
character design
crocs
drive through
editorial
editorial illustration
fast company
fast company magazine
illustration
mexican food
mexico
mobile phone
palm trees
procreate
psychedelic
retro
spot illustration
taco bell
vector
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Posted on
Mar 26, 2024
More by Rick Hyde View profile
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