Revamped for clarity and conversion!

This is a redesign of an e-commerce website page, focusing on accessibility and usability while staying true to the brand identity.

Improved user experience and inclusivity!

This project focused on revamping an existing e-commerce website, prioritizing accessibility and user experience. Here's a breakdown of the improvements:

• High Contrast: Bolstered color contrast across text, buttons, and all UI elements for better legibility and readability across all vision abilities.

• Top Navigation Bar: Introduced a clear and concise navigation bar featuring essential sections: Categories, Hot Offers, Gift Boxes, Trends, Buy Again, and Help (customer support).

• Streamlined Category Browsing: Clicking "Categories" triggers a user-friendly, dark-backgrounded overlay sidebar showcasing all product categories, including Women's Fashion, Men's Fashion, Clothing, Home Decor, Sports, and more.

• Reduced Cognitive Load: Categories are presented in bite-sized chunks (4 per section) adhering to Hicks' Law and Miller's Law, preventing information overload.

• Visual Hierarchy FTW: Headings are now visually prominent for quick information scanning (say goodbye to monotonous text blocks!).

• Organized Product Cards: Products are presented in well-structured cards, displaying essential details to influence click-through rates. Subtle shadows add visual separation for a clean presentation.

The Outcome?

An e-commerce experience that's inclusive, user-friendly, and drives informed purchases. Stay tuned for further iterations!

#e-commerce #uiux #accessibility #usability #redesign #hickslaw #millerslaw #navigation #productdesign #dribbble

Thanks for checking out this e-commerce redesign!

I'm eager to hear your thoughts – how does the improved navigation and accessibility feel for you? Any suggestions for further enhancements? Let me know in the comments!

Feel free to follow my work for more design explorations:

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Looking forward to connecting!