The Perfect Solution

Revolutionizing fabric sourcing with innovation & sustainability! Led by Krishna Raghuvanshi, 'The Perfect Solution' is your go-to partner for eco-friendly fabrics for fashion & home accessories. Embracing cutting-edge tech & eco-friendly materials, he's setting new standards for the entire industry. Truly the perfect solution, especially in this day and age where our planet's health needs to be our main concern and focus.

The visual identity perfectly fits this narrative, represented by a strong, minimalistic icon combining the human touch in picking the right, sustainable materials and technologies that conserve our planet and water. The icon is paired with 'Hanken Grotesk', a geometric classic grotesque created by Alfredo Marco Pradil., which is well known for being applied to a wide range of projects such as environmental signage, an easily readable text face for printed purposes as well as a perfect vehicle for interface design. Although deviating from the initial briefing, the bold colors chosen for this design emphasize the natural colors from the dark blue ocean, dark green forest, sandy beaches, and off-white cotton; combined with a trendy vibrant pink to complete the color range.