LeBron James x Taco Bell Spot Illustrations
Illustration
Here’s my third illo from a recent editorial gig with Fast Company magazine, for a story on Taco Bell.
The article is featured in the latest (March/April 2024) issue, and discusses Taco Bell’s strategy for global cultural domination, under the leadership of new CEO, Sean Tresvant.
Here we have a man who needs no introduction. It’s the one and only LeBron James, basketball player extraordinaire (for the Los Angeles Lakers), and star of the Taco Tuesday campaign (including Door-Dash component apparently).
Big thanks to Alice Alves at Fast Company for bringing me on board, and for the great art direction.
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Credits:
Client - Fast Company Magazine
Art Direction - Alice Alves
Sketch
Mockup
basketball
character design
editorial
editorial illustration
fast company
fast company magazine
illustration
king james
lakers
lebron james
mexican food
mexico
nba
nba basketball
portrait
procreate
spot illustration
taco
taco bell
vector
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Posted on
Mar 22, 2024
More by Rick Hyde View profile
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