LeBron James x Taco Bell Spot Illustrations

Illustration

Here’s my third illo from a recent editorial gig with Fast Company magazine, for a story on Taco Bell.



The article is featured in the latest (March/April 2024) issue, and discusses Taco Bell’s strategy for global cultural domination, under the leadership of new CEO, Sean Tresvant.

Here we have a man who needs no introduction. It’s the one and only LeBron James, basketball player extraordinaire (for the Los Angeles Lakers), and star of the Taco Tuesday campaign (including Door-Dash component apparently).

Big thanks to Alice Alves at Fast Company for bringing me on board, and for the great art direction.

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Credits:

Client - Fast Company Magazine

Art Direction - Alice Alves

Sketch

Mockup

Rick Hyde
Illustrator • Animator • Designer • MCR UK

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