Roobi - Brand Identity & Packaging
Brand identity and packaging design system for Roobi, a certified carbon-neutral home cleaning company with a mission to becoming and promoting zero-waste living.
The Roobi’s identity look and feel is rooted in sustainability, ecology and social responsibility. We designed a logomark and brand mark that reflects just that, in a simple, soothing way.
The custom logotype has a human touch and bold character, while standing out from most of the competitors, without losing legibility or looking too exclusive.
We chose earthy yet vibrant colors combined with playful, minimal icons to bring in a fun element into the overall identity & packaging. The layout of the packaging is flexible and adaptable to multiple aspect ratios, like horizontal, vertical, or square.
