Real Bitcoin App Case Study
Case Study
Real Bitcoin App
Key Services
UX Research, UI / UX Web Design,
Branding
Description
Bitcoin is one of the fastest-growing technologies after the internet. Real Bitcoin's branding strategy aimed to make Bitcoin more accessible by emphasizing organization, simple language, and transparency.
Global Design System
The Real Bitcoin style guide features a vibrant gradient from Vivid Orange Peel to Folly, combined with Dark Sea Green for a bold, energetic feel. Headings use the sleek Mulish font for a modern touch, while body text in Lato ensures clarity and easy reading, reflecting the brand's forward-thinking ethos.
Mobile App Design
Explore Real Bitcoin's mobile design journey created by our agency. Focusing on user needs, smooth operation, and an easy-to-use interface, Real Bitcoin has made commission-free transactions and effortless Bitcoin investments accessible on your screen.
Research & Discovery
Most Bitcoin brands tend to present technical information that's challenging to digest. At Real Bitcoin, the focus is on introducing an alternative yet proven approach to wealth generation, particularly to communities that traditionally lack access to such opportunities. This includes benefits like investing without leverage or hefty upfront costs. Additionally, Real Bitcoin illustrates how routine transactions can offer cost-saving advantages in remittances.
Solutions
Simplifying Bitcoin through content marketing.
Highlighting underrepresented communities, emphasizing long-term savings and financial stability.
Making investing accessible to those without generational wealth.
