Editorial Report Design, Photo Direction, and Illustration
Atrium Health is fifth-largest nonprofit health system in the United States located in Charlotte, North Carolina. They are a nationally recognized leader in shaping health outcomes through innovative research, education and compassionate patient care.
Atrium Health, releases an Annual Outcomes and Innovation Report for Sanger Heart and Vascular to increase awareness, highlight results, and attract physicians. In previous years, the report took a consumer-facing, marketing design approach. Honk was tasked with presenting Sanger as a clinical leader with a more academic journal look and feel and an aesthetic that showcased Sanger as the innovative thought leader that it is. We created a system for data visualization that fit within the unique design of the publication design while balancing the existing brand guidelines to reinforce Atrium's well-known brand.
