Branding, Website Design, and Social Content Direction
Soleer.io provides perks and benefits for freelancers and independent contractors. From health and wellness, to affordable cell phone plans.
Soleer is the brainchild of visionary entrepreneurs who recognized the need for freelancing to be more sustainable. By providing white labeled landing pages or an API, Soleer makes it simple for marketplaces and gig industry networks to integrate perks and benefits into their platforms. Honk partnered with Soleer to develop a product-market fit, product requirements, a strong brand identity, and investor pitch decks to launch the company.
Additionally, Soleer worked with Honk to create a brand messaging guide to ensure consistency throughout all of their copy. Honk then crafted user journeys, flows, low fidelity prototypes, high fidelity prototypes, conducted user testing/interviews, and created marketing collateral. Keeping a simple, clean visual look and feel was key as Soleer is often highlighting the brands of the perks and benefits they showcase; however, it was important to create a memorable and approachable brand to continue to attract an audience of both investors and companies.
