Brand Identity Design: Hunter Properties

Design Goals:

• Logo: Combine a deer head silhouette with geometric lines to symbolize Hunter's precision and expertise.

• Color Palette: Red (strength), grey (sophistication), black (elegance), white (modernity) to convey confidence and professionalism.

• Brand System: Extend to website, marketing materials, and social media.

Solution:

A minimalist, powerful deer head logo with geometric lines reflects Hunter's focus and direction. The bold color palette of red and black conveys sophistication and authority, with grey adding depth and white providing versatility. A modern sans-serif typeface complements the clean lines, enhancing the brand's dynamic and approachable feel.

Results:

Positive feedback from both Hunter Properties and their target audience.