Branding

HUSTL. Banking at the pace of passion.

About HUSTL

HUSTL is a new banking experience specifically built for driven freelancers. We’re here for their hard work and the success that comes with it. 

Visual ID

Determination, focus, and passion drives the Visual ID. HUSTL matches
the energy that enables today's entrepreneurs to pursue their passion. The personality is energetic, dynamic and fresh.

The brand color palette is simplistic, yet bold in look, and includes a high-contrast combination of black and white that speak to the focus and tenancy of the TAM. An eye-catching vibrant lime green add visual energy to stand out in banking and tech. 

HUSTL is for hard work and the success that comes with it. Supporting that with eye-grabbing photography, texture that creates dimension, HUSTL comes with many layers, and the use of dark mode vs. light mode achieves high contrast and balance at the same time. 

The HUSTL logo is made out of the fresh, modern display font unica one, in combination with an energetic logo mark “H”, also called “Infinite flow.” The logo mark was created through multiple inspirations; A dynamic abstract letter “H” that creates a visual flow within that unique shape, speaking to a workflow, creating infinite possibilities.

Nymbus Labs

Niche is the new local. You, too, can reach new market segments with a drive and determination that reaches far beyond ZIP codes.  https://nymbus.com/labs/