Panther Ultra

Panther Ultra stands as an unparalleled energy drink meticulously crafted to elevate vitality. Venturing into uncharted territory, we embarked on the creation of a brand rooted in a distinct field. The challenges were twofold: the packaging format and its design posed constraints, and we navigated a competitive landscape and target audience distinct from our accustomed industries. The culmination of an extensive development journey is a design that exudes dynamism and modernity, encapsulating the essence of Wild energy boost drinks.Our foremost objective was to forge the visual identity of Panther Ultra. A pivotal component emerged—the "eye-stopper." A commanding panther illustration enveloping the container serves as the primary product identifier, commanding attention on the shelf. Opting for a illustrative typography for "Panther" not only captivates consumers with its distinctive form but also differentiates the beverage from its competitors. Complementary graphic elements in the background amplify the drink's dynamism within the can.