Vizard Rebrand
Vizard Brand Evaluation
Video content is a key pillar to successful content marketing strategies, but traditional video editing software has a steep learning curve and high price tag. Targeting non-professional video editors, Vizard has to feel effortless for the time-strapped content marketers and social media managers trying to get a timely Reel produced and published. Appropriately, the Vizard team identified their brand attributes as Effortless, Transformative, and Essential.
From there, we arrived at their Single Most Important Thing (SMIT): Enchantingly Intelligent. The new Vizard brand needed to capture that sense of magic when a technology works effortlessly.
From a brand standpoint, Vizard’s competitors blend together in techy blues, gradients, and nondescript sans serif typefaces. You could easily research each competitor and struggle to remember which is which; that meant an exciting opportunity for Vizard.
Click here to view the full case study.
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