IT School Site redesign

01. Introduction

Project description

Name: "Redesign of the website of the computer academy "IT Step Black"

Implementation date: March 2024

Project goal: Improving the intuitiveness and usability of the first three blocks of the website to make information more accessible and favorable for professionals seeking to develop their career skills.

Problematic area

An initial analysis of the user interface of the academy's website revealed that the information was not clearly presented, making it difficult for users to understand the courses offered and the stages of learning. There was a need for a structured and clear presentation of content that would meet the needs of a professional audience.

02. Process

Research

To optimize the user experience, a research study was conducted, which included an analysis of the website. The key points on the site that prevented easy access to information were identified, and attention was also paid to analyzing the characteristics of the target audience.

Strategy

The design update included several key areas: clear separation of blocks for different categories of training programs, use of contrasting and solid colors to better highlight different sections, and intuitive calls to action.

03. The result

Design

The redesign of the three main blocks was aimed at ensuring clarity and ease of use. The first block emphasizes the main offer of the academy with a large, bold font and includes a distinctive CTA button. The second block effectively showcases the courses offered with visual cues that simplify navigation. The third block is visually divided into separate sections, which helps users quickly identify career paths.

Impact

The redesign resulted in increased user engagement and increased conversion from registrations to courses. Feedback confirmed that the new design became more structured and coherent, and improved the overall experience of using the site.