Alto da Serra Farm

Deliverables

Brand Strategy and Visual Identity

Alto da Serra Farm is a family-owned agricultural estate that produces organic products for individuals who care about health and the environment, seeking wholesome food both in its production and in relationships with people and the world, at a time when the planet and humanity increasingly require ecological and social actions.

Its purpose is to provide freedom through the production and marketing of organic products, valuing emotional connections between people and the environment.

To translate this into the brand, we sought elements that would express the essence of the company. We utilized the markings made in the soil from the cultivation of organics planted on steep terrain. Thus, we created a symbol that not only translates something unique to the farm but also represents a distinctive marking of Alto da Serra Farm, much like a fingerprint represents an individual.

Estúdio/Studio: Estúdio Felipe Couto

Designer e Diretor Criativo/Creative Director: Felipe Couto

Estratégia de Marca/Brand Strategy: Léo Lins