Rustle Brand identity

Rustler is a company that makes electronic motorcycles and scooters for college students with an emphasis on automation. The aim was to convey a sense of wonder, whilst being inexpensive at the same time through developing brand identity. Starting off with the letter "R" in the wordmark, its a combination of the letter and lightning symbol to convey speed features of automation. To convey a sense of wonder, violet was used since it resembles mysteries - wonder . The wordmark also had to be a bit sharp for wonder.

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