Michelin Website Redesign Concept
Project
Michelin, a French multinational company, is renowned for its high-quality tires and innovative automotive technology. Established in 1889, it operates in travel guides, maps, and restaurants. The company is also known for its Michelin Guide, a series of prestigious restaurant guides rated with Michelin stars.
About
We intended to revamp the Michelin brand image by reworking its layout and giving it a seamless and contemporary bento-look. Rounded forms, grid lines, and lean font create an impression of continuous motion, alluding to Michelin's mascot, the Michelin Man (also known as Bibendum or the Michelin Tyre Man). Shades of deep blue and powder blue contrast with white, giving the sense of inventiveness and cleanliness. Arranging the information into easily digestible subsegments simplifies the interface and overall layout.
Linktree | Behance | ArtStation | Pinterest
Project
Michelin, a French multinational company, is renowned for its high-quality tires and innovative automotive technology. Established in 1889, it operates in travel guides, maps, and restaurants. The company is also known for its Michelin Guide, a series of prestigious restaurant guides rated with Michelin stars.
About
We intended to revamp the Michelin brand image by reworking its layout and giving it a seamless and contemporary bento-look. Rounded forms, grid lines, and lean font create an impression of continuous motion, alluding to Michelin's mascot, the Michelin Man (also known as Bibendum or the Michelin Tyre Man). Shades of deep blue and powder blue contrast with white, giving the sense of inventiveness and cleanliness. Arranging the information into easily digestible subsegments simplifies the interface and overall layout.
Linktree | Behance | ArtStation | Pinterest