Ricabots

What Ricabots is?

Ricabots allows users with no knowledge of trading or cryptocurrencies to invest without having to worry about market fluctuations. Thanks to automated bots, they analyse the market and execute the most profitable trades at all times.

Concepts and first ideas

After analysing the market and the target audience, we saw two very clear approaches with which to start working on concepts and proposals.

The first proposal was more informal, following the same tone as 75% of the current market, with a light-hearted communication aimed at a young public that is closely related to new technology and that mainly spends its leisure time in digital environments, especially in relation to video games.

The second proposal was more formal, we wanted to transmit seriousness, as we work with financial products and in recent years, unfortunately, scams have been common in the world of cryptocurrencies, which is why we wanted to distance ourselves from this positioning and take advantage of it as an opportunity for differentiation.

We also work with a financial product aimed at users who do not have to have advanced knowledge to access them, since these trading bots are designed for those who want to invest their money without worrying about trends or under the need to be informed of the latest developments.

Sizes and versions

The logo presents a single horizontal version, which has different variations depending on the size at which it will be displayed: with slogan, without slogan and icon. The latter is especially used as an icon in digital media.

Iconography

An iconography of the different trading strategies offered by Ricabots is created and within each of them each product.

The products are based on the capital that the user is willing to invest according to a ranking established within the crypto community.

Each icon follows the same style and construction grid that was used for the logo.

Print Office supplies

Although at first Ricabots will work in digital media, the proposal of different office supports such as sheets of paper, envelopes, business cards or folders is made.

Advertising material support

Several proposals are made for outdoor advertising campaigns, mainly for Mupi supports, both vertical and horizontal, which can later be adapted to other types of format. We are working on the need to publicise the service offered by Ricabots to facilitate access to financial trading products based on cryptocurrencies for users with little knowledge.