3D Launch Video Design

Polygon zkEVM Mainnet Beta Launch

Timeline: 2 Weeks

We were tasked to produce a captivating launch video for Polygon's highly anticipated zkEVM Mainnet beta launch. Here's the final product.

Check it out on X(Twitter)

The Creative Process

I received the script outlining the narrative and a mood-board inspired by a popup book style from the Creative Director. I created a rough storyboard for approval. Despite tight deadlines, a few last-minute additions were made, though they didn't make it into the initial storyboard but were considered in subsequent steps.

Once the script and storyboard were finalized, I turned to Illustrator and sketched out all the required cut-out style illustrations for the popup book. I maintained a predominantly purple and dark mode color scheme to enhance Polygon's brand recall.

Results

The video was a hit on social channels, complementing our marketing campaign. It garnered more impressions than our regular content, successfully generating excitement among developers about the launch and encouraging them to deploy their dApps on the Mainnet.