Autotrader.com Website Design

In order to offer a slicker user experience, I modernised the Autotrader site layout. While retaining the same features of each page, I arranged them more appropriately and reduced the clutter to help the user find their way around.

With a heavier emphasis on progressive disclosure, I put information behind accordions, so that upon opening a listing the user wasn't overwhelmed by information.

Moving to a full width image on the homepage allowed the sponsored advert to have more prevalence.

Posted on Feb 29, 2024
Robbie Broome ®
Visual Led Designer, working between brand and usability

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