Black Label DS Logo System
Black Label is a detailing business based in Melbourne.
The client envisioned an impactful logo that would help the business gain
brand recognition by steering clear of stereotypical automotive-themed logos.
The concept is based on a koi fish and bold, boxy typography. It celebrates
the owners’ Japanese heritage and resonates with the male target audience.
As the detailing services offered by Black Label DS are premium by nature,
we decided on a simple but effective color palette of black, white, and red.
💬 Which one of these marks do you like best? I can’t seem to decide!
animal
automotive
brand design
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brand identity
branding
branding design
clean
detailing
identity design
japan
japanese
koi fish
logo
logo design
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minimal
minimalistic
modern logo
visual identity
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Posted on
Mar 11, 2024
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