Branding, UX audit, marketing, promo - Ledowalls

Objective

The goal of the project was to establish a strong brand for Ledowalls, an app designed for climbing walls to mark routes with LEDs, eliminating the need for tape and brushes, and bringing everything to the climber's phone. The aim was to reach climbing walls and climbers, building a community around the company.

Challenges

Introducing a new solution: Presenting the Ledowalls app as a new, tech-savvy solution for climbers, diverging from traditional route-marking methods.

Brand recognition: Creating a recognizable and strong brand identity that resonates with the target audience of climbers and climbing facilities.

Community engagement: Building a vibrant community of users who are not only interested in the app but also actively participate in sharing and engaging with the climbing routes.

Solutions

Developed a branding that reflects the modernity and innovation of the Ledowalls app, while resonating with the climbing community. This included creating a logo that symbolizes climbing grips and structures, embodying the essence of climbing.

UX App Audit to understand the unique challenges and opportunities presented by the LED technology and the Ledowalls app. This allowed us to improve the user experience for climbers, encouraging them to embrace the new possibilities offered by combining technology with physical activity

Produced a video and conducted a photoshoot to showcase the app in action and capture the spirit of climbing. This visual content was designed to engage the target audience and convey the benefits of using Ledowalls.