J3T Electrical Logo Redesign

J3T Electrical want to re-design their logo with a sleek and fresh look. Their brief contains several points to help us create their desired logo.

After reading the brief and examine existing logo, we do research about the company. We suggest maintaining the power plug image, considering they are a sustain company and it already be their identity for years. Remove it will give a question for a loyal customer 'Is it a same company I used to order?'. Instead, we try to create a new appearance regarding their request for sleek and not too busy logo.

Besides that, they want to use a specific blue color too. Electrical service company tend to show a professional and serious impression. They already use a strong color which are black, gray and white in their website. Change it to this blue -which a calm and friendly blue- will completely give an opposite identity. We suggest to just use the blue as an accent, to give a new look and vibes, still looks professional, and not changing its identity.

We create variant for the logo. How would it appear in complete form, compact composition, just the logogram, or in small area such as social media profile. And don't forget, we show the implementation in various medias where the logo could be used too, such as technician uniform, tool box, 3D workshop sign, and (of course) business card.

Hope you enjoy it. Feel free if you have any suggestions about this project. See ya!