School Project : Avril Cosmetic in South Korea

Avril Cosmetic is a real brand made in France we choose to represent our project in order to sell it abroad. Exporting a brand in a different continent as Asia implies to studies how to do it, which canal we should use, who can be our brand ambassador, the marketing mix (4P) made especially for the South Korean market.

Here's a Powerpoint made to explain how we proceeded to launch Avril Cosmetic in South Korea.