Bricomarche - bridge connecting offline and online
Bricomarche aimed to strengthen and implement an omnichannel strategy so that its customers could contact the brand using all possible channels. The mobile app was to bridge the online and offline world providing its customers with a more convenient experience of the brand. Stage one was to create a mobile loyalty app which would support the use of the loyalty programme bypassing its tangible tokens such as plastic cards. Moreover, customers were to further benefit from receiving notifications on special offers and discounts.
With the mobile application, you always have your loyalty card with you. You can take full advantage of the benefits of the Bricomarche loyalty program in the application: collecting points, using discount coupons and staying up to date with current promotions.
One of the solutions we included in the application was to add product catalogs and flyers to support ecology.
Thanks to the store map, you can check where the nearest Bricomarche store is located in a given area, as well as what hours the store is open. By selecting a given store and using the navigation, you will reach your destination.
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