Cristalix Chtuk-"ЧТУК"

About the project

The name is formed from a slightly forgotten meme about the information field of Russian state media from 2013-2015.

It was strange to launch a typical “news/backlog” section, knowing that a section with that name would not arouse intrigue or interest among a YouTube user.

The game title slightly breathed life into YouTube algorithms, and together with the launch of shorts, view ratings increased by 34-45%.

Ending was inspired by the main splash screen of cyberpunk 2077.