Product Landing Page (Part 2)

After creating a brand identity for a fictional tea product, I have created also the design for its landing page, based on a brief and a user persona.

Details about the company: a couple which promotes a slow pace living. It wants things simple, pure, closer to nature and people. Karen is a yoga teacher and Dan is a nature lover and a handcraft man. Their goals are:

• promotes a healthy lifestyle and a slow pace living;

• creates curiosity and interest in a

  new audience;

• shares their knowledge

  and experience about tea and their areas of interests which can lead to an overall health and well being;

• connect with people through their tea.

The tea is medicinal, based on Ayurveda medicine recipes, with local, natural ingredients for an overall health and well being.

The user persona is Daniel, a bookstore owner who prefers coffee over tea in the

morning and his wife makes him drink tea when

he feels cold or sick. He thinks books and tea are great

combinations in winter. His goal is to find a unique gift for his wife's

birthday and not to spend too much

time thinking about what to buy.